About

My passion is explaining strategy and quantifying it in ways that laypersons can understand, and professionals can enjoy. I like explaining why companies do what they do and how those actions affect consumers and investors.
I have a Masters degree in Financial Management and more than 15 years working with businesses to help them become better. Several years ago, I took that experience in strategy consulting and began applying it to publicly traded companies. Before long, I was providing my analysis to consulting houses and venture capital firms. My work has since been picked up by a range of media outlets – from big names like Marketwatch and CNBC to niche sites like InsiderMonkey and SeekingAlpha. I also prepare independent analysis for mergers and acquisition, venture capital, private equity, and hedge funds.
I get to work with small businesses and startups too. I help them write business plans and create pitch decks to get funding from VC and PE investors. I also write the white papers, website content, blog articles, and social media posts that attract the right visitors and help convert them to customers.
My work is varied, but the subject matter is very consistent. Basically, I write on the subjects of business, economics, finance, management, or marketing. Sometimes I take the role of an advisor or analyst while other times I prepare content. The crux of what I do is to explain how it all works and why it matters for you.